A brilliant presence that gives a new rhythm to our world.
Have you noticed? In our Christmas video, a new protagonist has appeared.
Small, brilliant, a bit irreverent and definitely out of the box.
His name is Sparky and he is not just here to be seen: he is here to make sparks.
In a sector where the language is often technical and rigorous, we felt the need for something that brought another quality: lightness. That ability to tell the story of innovation without weighing it down, to have fun doing what you do, to transform complexity into something clear, even pleasant to listen to.
Why was Sparky born? To remind us that even technology can have fun.
It was born to make what is highly engineering more alive. To introduce a different rhythm in industrial communication. To make complex concepts understood as if they were natural, effortless, frictionless.
Sparky is the flicker that simplifies. The energy that involves. The presence that acts as a bridge between the world of welding, automation and robotics... and the people who have to navigate these technologies every day.
It's not a decorative element: it's a narrative accelerator. And yes, it sparks.
His first appearance
Have you seen it? Sparky appeared for the first time in our Christmas video.A small cameo, but enough to show his personality and make it clear that something is changing.
What it represents for the future
Sparky doesn't come to add color: he comes to add a different way of communicating.
You will see it:
- Bringing lightness to the most technical explanations
- Simplify complexity without reducing it
- make discovering our solutions more natural and fun
- accompany customers and stakeholders with a warmer and more intuitive presence
- to shine the creative side of a world often told in a too linear way
An avatar in the industrial sector? Yes. Because that's exactly where someone capable of breaking the mold was needed.
Now the next step is shared
To grow, Sparky will need you too.
- What do you expect from him?
- How could it be useful to you?
- Which trait would you like to see evolve?
- What can really make your job easier?
Your answers will guide its evolution.
Not a spark. A new energy.
Sparky is here to re-imagine language, give rhythm to technique, make engineering more accessible and more fun.
It started to make sparks. And now he can't wait to illuminate the path we will build together.
Welcome Sparky. The fun begins now.
